7 Steps to Starting Your Own Business

What are your dreams? Have you ever just dreamed of things and wondered what if, and why not? Ever dream of starting your own business? Maybe from the time you and your friend had a lemonade stand, in your front yard, as a kid growing up; you always wondered what it would be like, and if you could be successful at running your own business.

With our struggling economy and people trying to make ends meet, everyone is looking at anything they can do to increase their income. Maybe a second job or even a change of careers, there is nothing that is left off the table.

What about starting a business? Now unless you have at least a quarter of a million dollars laying around and about 60 to 80 hours a week that you don’t know what to do with, starting your own business is totally out of the question today, unless…. you are thinking of a home business opportunity.

Did you know that home based businesses or network marketing; is a 114 billion dollar a year industry? That’s billion with a B. When most people think of network marketing they think of companies like Amway and Avon, but let’s take a look at these businesses.

Did you know that Amway is the largest company in the world today, using the network marketing vehicle? Its sales are in excess of 8 billion dollars a year?

Avon has sales over 10 billion dollars a year and is the oldest network marketing company around. It was founded back in 1886. Who says network marketing won’t last. These are just two of over five thousand companies fighting for a little piece of that 114 billion dollar pie.

Donald Trump owns his own network marketing company and Robert Kiyosaki says the network marketing is the business of the future. Let me give you seven reasons why you might want to consider why network marketing might be a place to start looking if you need extra income or if you ever dreamed about starting your own business. This is not going to be for everyone, but it just might be for you.

1. The Cost
Like I said, to start your own business, you will need a good chunk of change to even get your feet off the ground. You can get into most network marketing businesses with a minimal investment of five hundred dollars or less.

2.Time Investment
With any business, you have to put your time and energies into getting things going. Network marketing is no different. If I was a doctor, attorney, or baker, my business would be me. I am the business. If something happens to me, the business closes. With network marketing, my network is my business.
Yes, it takes time to build, but once it is built, my business will continue to pay me a residual income, no matter what I do, because I am leveraging the efforts of my network that I have built, to create a continuous income stream for me. I don’t have to be there 70 or 80 hours a week. After all, isn’t that what it means to “own your own business”?

3. The Product
Many people will get into a network marketing business without putting any real thought behind it. You must have a product that is marketable for the times, a process for duplication, and a company that has the leadership and training to back you up.

4. May The Force of the Network Be With You
The only income stream you will ever be able to generate in most businesses, is when you make a sale of your product or service. In the corporate world, I want to step on you and dominate you so I can get to the top. You are not a friend; you are an obstacle that is in my way of getting to where I want to be.
Not so in network marketing. I want to help you succeed, because your success is my success. We all benefit when the network team succeeds. I am building a network force of individuals that will leverage their efforts and abilities to create an income stream that will continue to come in every single month. Through duplication, this is done over and over throughout the entire network.

5. Create Your Own Schedule
This is your business and you can work it around your life and create your own hours. Many people start their new home based business on a part time basis. With the power of the Internet, many businesses can be taken with you were ever you go. If you have a lap-top and a smart phone, you are ready to go.

6. Learn Perseverance
Rome wasn’t built in a day. Give yourself a proper time schedule of two to five years. I see so many people that don’t do their homework and jump into something, and after three months they quit. Nobody is going to be successful in any business after only three months, and if this is your first attempt at starting a business, there is going to be some things that only time and experience will teach you.

7. Roll Up Your Sleeves and Get To Work
Work as hard as you want. Remember; treat your business like a business and it will pay you like a business. Treat it like a hobby and it will pay you like a hobby. You can’t just sit on your hands and expect your business to grow. Running your own business is going to take a lot of work and failures, before you’ll ever learn how to fly, but only those who refuse to quit will ever make it to the winners circle.

In closing, I would like to suggest a network marketing business, that has the perfect product, the leadership and training to support all, and it is in a niche all by it self. A 100 billion dollar a year niche and we are the only ones doing this through the vehicle of the network marketing industry.That’s 100 billion with a B. Eleven million every hour. There are lots of customers in our market.

Numis Network is the name. Gold and silver graded collectible coins are it’s game. In case you haven’t noticed, gold and silver are a very hot topic today, so If you’re looking for other avenues of income or maybe you’ve always had a dream of starting your own business, Numis Network just might be for you.

Be Your Own Boss and Start Your Own Business

Starting your own business is an achievement in itself that you should be excited about but it is only the starting point. The next thing you must do is find a way to make it stand out from the crowd. Ask yourself what is different about your business and what you can do to make it remarkable. A truly remarkable business must be your aim! We will explore some tips and ideas for making your business stand out from the crowd. We will also look at how to bring the WOW factor to your business. This will in turn give you an edge over your competition. Are you ready to get started?

Let us look at the concept of the “Purple Cow”. After you have been looking at cows for a while they all basically look the same. They all become common, ordinary and needless to say, dull and boring. But a purple cow is something that would be very different and indeed quite remarkable. A purple cow would attract attention; it would be the start of many conversations and it would be a draw for people everywhere. It would not be forgotten almost immediately. That is what you need to stand out from the crowd and rise above the rest- your own version of the purple cow.

The purple cow gives rise to remarkable marketing. It is the art of building something into the product or service that you sell that will be taken notice of by customers. How you market your product is not enough. You can use the fanciest advertising you can think of but without a purple cow it will remain invisible. You need to color it purple to get it to jump out and say “HERE I AM!”

Many business owners do not put the principle of the remarkable purple cow to work in their businesses because they do not know how to come up with that really magnificent idea that will blow everyone away. This takes work and a few people putting their heads together and coming up with some ideas.

Another reason that you see so few purple cows in the marketplace is because people fear criticism, success and being disliked by others. If you are remarkable then you will receive criticism and it will hurt. There will also be whispers behind your back and you will not be liked by everybody. But really who is anyway? Those who stand out in any manner are always more open to ridicule and scrutiny. It is the price you pay to be truly remarkable.

However, looking at the concept of the purple cow, these things stand out. “In a crowded marketplace, fitting in is failing.” and “In a busy marketplace, not standing out is the same as being invisible.” Being invisible may be safe but it will not lead to you reaching the top of the mountain. If you want to take a stab at true greatness and excellence then you must resist the urge to play by the rules and be safe. You must be brave, be bold and not be afraid to be unique. Remember the saying, “No guts, no glory”? It is right on the money!

To stand out from the crowd and be a little bit taller than your competitors you need to figure out what makes you different. From there you focus on that and find ways to celebrate it. Your differences will then be the foundation for your unique selling point. To figure this out you must have a vision for your company. To brand your business it is essential that you are as clear as possible about what your vision is. Ask yourself what is different about your products or services? Once you know what that is you can then find ways to package your products in a different manner that makes other people say WOW!

Your business plan must include a way to be remarkable. Every business has the ability to do this. Don’t be lazy or make excuses- put work and plenty of forethought into this. After all, practically anyone can open a business or offer a service but you must go one step further. You need to go the extra mile and put in the extra effort. Don’t put in 100 percent effort but 200 percent. Find your niche and then take the initiative to be you but a you that is different from everyone else. You can sell the same products as 50 other businesses but you will have the hook that draws customers in.

You are the business owner but are you recognizable to the patrons you serve? Do people know who you are? Are you hands on in your business or are you rarely around? Do you offer a unique personal touch that cannot be found elsewhere? Personal connection is important.

People like to feel that their business matters and that they matter when they walk through the door. Cathy and Joe can go anywhere for their Sunday morning coffee and bagel. However, if you are visible in your coffee shop, and are there to greet customers and learn their names then you will set yourself apart for having that extra special touch that makes them want to come back again and again.

Many customers also like comfortable predictability. They like to know what to expect and they like consistency. You need to put yourself in your own business and to show your customers that they make a difference. Don’t hide away in your office because that will not endear anyone to you and will not make your business remarkable in any way. You are the heart of the business so give it the beating heart it deserves.

The WOW factor is the quality that makes something surprising, impressive, or amazing. To have the WOW factor in your business you do not have to break the bank or do something totally outrageous. Your aim is to provide your customers with a fantastic experience that will make them exclaim, “WOW!” This will then bring them back time and time again and it will encourage them to tell others about their utterly amazing WOW experience at your place of business. Kudos for you!

The WOW factor does not have to be huge nor does it have to involve constant or extreme change. It could be as simple as offering your customers a delicious treat to enjoy while they browse through your business. It could be returning telephone calls faster than other businesses do. It could be free offers, contests or raffles. It could be handing out flowers to mothers on Mother’s Day or candy canes (or hand wrapped chocolates) at Christmas time. To get the attention of your demographic you need to find a way to wow people.

Use your imagination. Ask yourself what wows you. Maybe you can choose a way to wow people that has nothing to do with the products or services you sell. Perhaps the element of total surprise is what will work for you. Be original. Be creative. Think WOW and then make it a reality in your business.

You don’t get points in the current marketplace for repeating a tired old idea or for being a copycat. You must develop your own unique personal style in every aspect of your business. This includes everything from the ground up. Your personal style can be your purple cow. You are unique because there is only one you in this world so take that with you and take it wherever you need it to go.

Your personal style should shine through loud and clear in every way. From the design on your business cards to your letterhead to the way you dress at work to how you conduct business to how your business is laid out. Don’t look at the business down the street that is doing well and try to replicate it. Your potential customers will see right through that and will never end up becoming regular customers.

You already have your own personal style in your personal life so take that and transfer it into your professional life. Be yourself and let that become evident to others. Communicate your own unique special style to everyone you deal with in your business and the good word will start to spread around. Wow people by not being afraid to be who you are. By being honest upfront with your customers they can then decide for themselves if your business is where they want to spend their money or not.

Imagery is a powerful tool that can help you to keep a steady stream of customers happy. It is also a way to stand out from the crowd. Take imagery and use it in a creative and unique way. Bring it to every aspect of your business, be it online, offline or a bit of both. Use it in the creation of your business cards, your flyers and your marketing materials. Make your advertising items as fun and as appealing to the eye as possible. This will get people talking which is what you want. To be remarkable people need to know that you are out there and that you are doing things a little different than other businesses of your kind.

These things all send the message that you care about your business and therefore your customers. Think of the businesses that you have enjoyed and appreciated over the years. Did they use color and design and imagery in a way that pleased you? These are the elements that stay with you. Your business can work the same.

Sometimes going the extra mile for your customers makes you special. Standing out from the crowd means offering the rare treats that customers do not get anywhere else. Fads come and go but you need to strive for something that is different but offers the traditional touch. Not all restaurants offer old-fashioned milkshakes to their customers. Be the first one that does that. All of your customers will not want to drink soda pop so offer them something that they cannot get down the street.

There are so many things you can do to show your customers that you value their business. Start with excellent customer service, quality products, guarantees for your products and value for the dollar. These are not fads by any means. They are traditions that you should adhere to in every way. These important elements will always be in style.

In order to make your business remarkable you need to ask yourself the right questions. You need to ask new questions and come up with newer answers. You need to try new ways of doing things. You are probably tired of hearing that you need to think outside of the box. Why not redesign the box so you don’t have to think outside of it at all?

If you could choose your own customers who would you choose? Identify this group and then figure out how to market to them and influence their thinking. Develop your business ideas to cater to this group. Forget the rest. Focus on this group. You also need to think of clever and innovative ways to reward this group for choosing you in return.

Ask your customers for their email addresses and then think of what you could send them through email that would make them feel as special as possible. Everyone loves an offer to receive 10 or 15 percent off a purchase. Everyone also likes to feel that they are in an elite group known as your most loyal and valuable customers.

The Pareto Principle (the 80:20 Rule) teaches us that it is much easier to hold onto a long-term customer than to find a new one. According to this principle, 80 percent of your business will come from 20 percent of your loyal customers. You need a combination of both. Find ways to keep surprising your customers and putting smiles on their faces!

Being remarkable and standing out does not necessarily mean being the biggest or the fastest or the anything. It is about testing the limits and figuring out how much they can be pushed. It may be as simple as changing the display in your store window more often, letting your employees choose their own uniforms, launching a new brand or slashing prices. It might be doing things on a smaller scale. It may mean giving your customers more choices or being more receptive to their input. It might mean sending out a weekly or monthly newsletter or creating advertisements with larger print that are simpler to read and understand.

Do your research before you burst onto the scene and seek to declare how remarkable you are. Examine the industry you are in and find out what is not taking place. What is presently absent in the industry? What does it need? Whatever is not being done is exactly what you should be doing. This will give you the edge you need to be a winner in your field. Success can only come if you do not sit on the sidelines and are not afraid to break some rules and ruffle some feathers. Your business is worth it after all.

Reinvent yourself and your business as you see fit. When you need to infuse new life into your business- any aspect of it- hire professionals who can help you do that. Your business is only as good as the people in your employ so find the best and let them help you to make your business a purple cow that stands out among the brown cows.

To make your business stand out from the crowd and to be a crowd pleaser at the same time you need to find the purple cow that makes your business remarkable. Once you know what that is you then must find ways to make your company different than other ones of its kind. You also must make yourself visible and recognizable to your customers. From there you must infuse the WOW factor into your business. Find out what works and make it a part of your company. Cultivate a personal style and let it loose. Use imagery to make your customers feel good in your surroundings and use a traditionalist touch in your approach as an entrepreneur as opposed to following trends.

Diversifying Your Small Business

Many entrepreneurs learned early on that diversifying their business was a key strategy to their current success. Their current success hinged strongly on how well they were able to adapt and change with the shifting tide of the business world and what their clients demanded of them. Without diversification, many businesses can and will go bust.

Why Diversification is an Important Factor to consider in today’s Business Arena

In today’s business arena, such things as personal development, consumer demands, technological and medical advancements, and many other changes are the driving forces behind the need for diversification. Without this concept of changing with the tide, many business owners will be left behind. The need to understand and act on what the industry advancements and the demands are is critical. Finding solutions to the growing need of our population and economy is a vital part of how well business owners can grow their business.

Knowing that these changes are required, a business owner cannot allow inflexible attitudes to immobilize them from using the path of diversification to moving their business in the direction that is being demanded of them. Understanding the strengths and weaknesses of the business model can help to impact the necessary changes. This will allow business owners to seize the opportunities presented to them based on the changing needs of the economy and their customers buying power.

How to Implement the Concept of Diversification

Implementation of the diversification concept is based on the business, type of industry, current economical changes, customer demands, and the business owner’s ability to change with the tide. Addressing each area of change is vital to this principle of diversifying your small business. Let’s take each one individually and break them down.

The Business Diversifying any business today is and can be a daunting task. How you achieve this measure of change is important but successfully achieving this change is vital. Your success is dependent on the implementation strategies set forth to move the business in the right direction. You must adapt and change or the business will not succeed or be as successful as it could be.

Type of Industry The industry type for your small business is important to this concept of change. Identifying the changes within your industry will help your business if you can define a methodology to implement the changes. Take a look at the health care sector as an example. The HealthCare Reform Act of 2010 has certainly brought about many changes to how businesses within this sector operate. If they do not adapt to these changes, many businesses end up closing their doors based on compliance issues, income redistribution, and their own inability to adapt and implement these changes.

Current Economical Changes Changes in the economy affects every business on a local, regional, national, and even on a global level. Just think of dropping a stone into the ocean and watching the ripple effects of your action. These changes bring about more demands for new products or services, or larger quantities of the same, new industries, elimination of unadaptable businesses, with increased levels of need in other areas.

Customer Demands With the growth of the population including the ‘Baby Boomer’ effects, and the coming age of the ‘Echo Boomers’, the demands being levied on businesses for new products and services has grown to an all time high. When a business or an industry cannot handle the demands or changes, this brings about a negative conclusion. Understanding market demands and shift in the customer’s purchasing habits, will allow for growth in many sectors.

Business Owner’s Ability to Change If you are not willing to provide the products or services your clients need, they will go elsewhere. Not tapping into the customer’s demand for these changes, your business’ cash flow will stop flowing positively. When you do not listen to your customers, they will know it. They set the trend for where they spend their money and what they are willing to spend it on regardless of the price point.

Diversifying your business does not mean you completely change your model. Being successful in today’s market with customer’s purchasing power being a strong indicator to the changing tide in any market, tells that you listened and took action. Your inability to adapt to these changes will impact your bottom-line.

This is a wake-up call to those small business owners who believe their customer will always buy what they have to sell. This is not the case. Customers will go where their needs demand of them. So start listening to your customers and implement the changes necessary to keep your business at its optimum cash flow level.